Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
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A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Manchester

Manchester (fortified town) is a city in Greater Manchester, England, with a population of 530,300 (in 2015). It lies within the United Kingdom's second most populous urban area, with a population of 2.55 million. Manchester is bordered by the Cheshire Plain to the south, the Pennines to the north and east. The local authority is Manchester City Council.

Manchester began with the civilian settlement associated with the Roman fort of Mamucium or Mancunium in about AD 79. It is aid to have been located on a sandstone bluff near the confluence of the rivers Medlock and Irwell. Historically a part of Lancashire, areas of Cheshire south of the River Mersey were incorporated in the 20th century. Throughout the Middle Ages Manchester remained a manorial township. It began to expand "at an astonishing rate" only around the turn of the 19th century. Manchester's unplanned urbanisation came due to a boom in textile manufacture . This and resulted in Manchester becoming the world's first industrialised city.

Manchester achieved city status in 1853. The Manchester Ship Canal opened in 1894, creating the Port of Manchester and linking the place to the sea, 36 miles (58 km) to the west. Its fortunes declined after the Second World War, but the IRA bombing in 1996 led to extensive investment and regeneration.

In 2014, Manchester was ranked as a beta world city, the highest-ranked British city apart from London.

Economy

The economy grew relatively strongly between 2002 and 2012, where growth was 2.3% above the national average. With a GDP of $88.3bn (2012 est., PPP) the wider urban economy is the third-largest in the United Kingdom. In 2012 it showed the strongest annual growth in business stock (5%) of all the Core Cities.

Landmarks

Manchester's buildings display a variety of architectural styles, ranging from Victorian to contemporary architecture. Manchester is home to a number of skyscraperswith the tallest being the Beetham Tower was completed in 2006. Outside London it has been described as the United Kingdom's only real skyscraper outside the capital. The award-winning Heaton Park is one of the largest municipal parks in Europe. The city has 135 parks, gardens, and open spaces.

Two large squares hold many of Manchester's public monuments. Albert Square and the Picaddily Gardens have monuments to various prominent personalities.

Sport

Manchester is well known for being a city of sport. Two decorated Premier League football clubs bear the city name – Manchester United and Manchester City. Manchester United plays its home games at Old Trafford. Manchester City's home ground is the City of Manchester Stadium . The City of Manchester Stadium was initially built as the main athletics stadium for the 2002 Commonwealth Games. It was subsequently reconfigured into a football stadium before Manchester City's arrival. Manchester has hosted football competitions at all levels at the Fallowfield Stadium. The City of Manchester Stadium has also seen many international games being played. The city has hosted almost all the major football competions.