A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

  • It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
  • It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

More

Prerequisites

This course has no prerequisites.

More

What Will You Learn

This course is proposed to acquaint you:

  • With the knowledge of the behaviour of organisations in different market situations
  • To build up strategies and maintain customer base
  • To know about the design of an effective organisation who can grow and compete in different
More

  Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

More

  Course Content

An Overview of Customer Strategy

  • An Introduction to Customer Strategy
  • Significance of Customer Loyalty
  • Various kinds of Switching Costs
  • Customer Value and Switching
  • Describing Old Dealers and Customers
  • How to get new Suppliers?
  • Maintaining your Customer Base Asset Mobility
  • Oligopoly
  • Cournot and Bertrand
  • Strategic Complements and Substitutes lecture
  • Capacity Competition
  • Competition and Financial Condition

How to keep business clean?

  • An Introduction
  • Explanations for Competition Policy
  • Knowledge of Instruments used
  • Define Cartel Agreements
  • What are the factors Favouring Cartels?
  • Describing Markets and Measuring Market Power
  • What are the Forms of Market Forclosure?

How to increase returns?

  • An Introduction
  • Network Goods
  • An Overview of Network Effects I: Direct Network Effects
  • An Introduction to Network Effects II: Indirect Network Effects
  • Summary of Market Structure in Network Industries
  • Frugality of Scale
  • Diseconomies of Scale & Scope

Strategies in Network Markets

  • An Introduction
  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Plans in Standardisation
  • Expressive the Target Market
  • Planned Pricing

How to get growth with partners?

  • An Introduction
  • What are Trends and Differences?
  • Goals for Partners and Buyers
  • Pre-Merger Deliberations
  • Merger Control
  • Post-Merger Mixing
  • Position and Differentiation
  • Complementarities in policies within the firm
More

Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

  1. Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

  1. Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

  1. Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

  1. Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc. 

 These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.



Competitive Strategy Fundamentals Enquiry

 

Enquire Now


----- OR -------

Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Bedford

With a population of 80,000 Bedford is a county town in Bedfordshire, England. The Offa of Mercia is said to be buried at Bedford. Built by Henry I , the Bedford Castle  saw its destruction in 1224. Bedford has been represented in Parliament since 1265. A significant part of the population of Bedford is Italian.

Bedford is named after a Saxon chief Beda, and a ford crossing the River Great Ouse. The subburb was known for its market since early Middle Ages.

 John Bunyan, wrote The Pilgrims Progress while in Bedford Gaol.  During this time brewing became a major industry in the town. Bedford became an engineering hub by the 19th century. Railways reached Bedford in 1846.

Transport

Bedford is linked to the town and other parts of England either by Bus or by Rail. The A6 road provides road access to the city. There and two railway stations and a network of bus services that serve the city’s transport system.

Bedford bus station

 

The Stagecoach in Bedford and Bedford Borough Council own the bus station at Bedford. It serves the population is located  in the city centre on All Hallows .

 

Religious Places

Christian Churches

  • The Civic and County Church of St Paul's 
  • The Church of St Peter's
  • Four churches from the New frontiers network
  • Polish and Italian Roman Catholic churches 
  • LDS (Mormon) meeting houses
  • Numerous independent churches

 

There are many Sikh temples in Bedford with one of them being in Kempston. It also houses temples of Guru Ravidass and Valmiki.

The following communities also meet in Bedford:

  • Quaker
  • Jehovah’s Witness
  • Wiccan

 

 

Filmography

  • During the 1970’s BBC TV aired the series “Some Mothers Do 'Ave 'Em” in and around Bedford.
  • In the 2005 “Batman Begins” movie some scenes were shot at the Cardington Sheds near Bedford . It’s sequel , 'The Dark Knight', was also partially filmed at the sheds using the fake working name 'Rory's First Kiss'
  • In the 2006 Comedy Central version of Outsourced, a good natured Bedfordian played a comic role in "I'm From England".

People from Bedford

  • John Bunyan – Author of “The Pilgrims Progress”
  • John Howard – Sherriff of Bedfordshire
  • John Oliver – Comedian
  • Joe Bugner – Heavyweight Boxer
  • Monty Panesor – Cricketer
  • Will Smith – Cricketer

 

 

 

More