A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

  • It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
  • It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

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Prerequisites

This course has no prerequisites.

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What Will You Learn

This course is proposed to acquaint you:

  • With the knowledge of the behaviour of organisations in different market situations
  • To build up strategies and maintain customer base
  • To know about the design of an effective organisation who can grow and compete in different
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  Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

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  Course Content

An Overview of Customer Strategy

  • An Introduction to Customer Strategy
  • Significance of Customer Loyalty
  • Various kinds of Switching Costs
  • Customer Value and Switching
  • Describing Old Dealers and Customers
  • How to get new Suppliers?
  • Maintaining your Customer Base Asset Mobility
  • Oligopoly
  • Cournot and Bertrand
  • Strategic Complements and Substitutes lecture
  • Capacity Competition
  • Competition and Financial Condition

How to keep business clean?

  • An Introduction
  • Explanations for Competition Policy
  • Knowledge of Instruments used
  • Define Cartel Agreements
  • What are the factors Favouring Cartels?
  • Describing Markets and Measuring Market Power
  • What are the Forms of Market Forclosure?

How to increase returns?

  • An Introduction
  • Network Goods
  • An Overview of Network Effects I: Direct Network Effects
  • An Introduction to Network Effects II: Indirect Network Effects
  • Summary of Market Structure in Network Industries
  • Frugality of Scale
  • Diseconomies of Scale & Scope

Strategies in Network Markets

  • An Introduction
  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Plans in Standardisation
  • Expressive the Target Market
  • Planned Pricing

How to get growth with partners?

  • An Introduction
  • What are Trends and Differences?
  • Goals for Partners and Buyers
  • Pre-Merger Deliberations
  • Merger Control
  • Post-Merger Mixing
  • Position and Differentiation
  • Complementarities in policies within the firm
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Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

  1. Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

  1. Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

  1. Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

  1. Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc. 

 These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.



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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Cardiff

Cardiff is the capital of Wales and the 11th largest city of U.K. It is the country’s chief commercial center and the base for most natural cultural and sporting institutions. The population of Cardiff equals 1/3rd population of the entire Welsh area. National Geographic ranked it at number six among alternative tourist destinations. It also happens to be a part of the Eurocities network.

Sports

The city of Cardiff is full of various sporting venues.

Cardiff was awarded the title of the European City of Sport twice. It had successfully hosted major international sporting events in 2009 and in 2014. The Millennium Stadium, in the 2012 Summer Olympics, hosted 11 football matches and also the games' opening event. It also hosted the men's bronze medal match as well.

Government

Cardiff has been under the control of the City and County Council of Cardiff since the local government was reorganised in 1996. Every four years, the citizens of Cardiff elect 75 councillors for the next term.

Between the 2004 and 2012 elections, none of the political parties could gain a full majority to lead the Cardiff County Council. During this period a joint partnership administration existed. The administration constituted of the Liberal Democrats and Plaid Cymru. In 2012 the Labour Party achieved an absolute majority of leading the County Council.

Cardiff is divided into various communities with each one of them having their own community council. Those which do not have a community board of their own are managed by Cardiff City Council. They are:

  • Lisvane
  • Old St Mellons
  • Pentyrch
  • Radyr and Morganstown
  • St Fagans
  • Tongwynlais

Telephone

The dialling code for Cardiff and the surrounding towns of Penarth, Dinas Powys and Caerphilly is 029. If a call is made locally, the dialing code is not required. Before 22nd April 2000, when the Big Number Change took place, the area had a six-digit number system with a zone code of 01222 . Today even there is a misconception among the citizens of Cardiff regarding the length of the number as well as the format of the telephone number.

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