Pentagon Training | Competitive Strategy Fundamentals

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Introduction
Course Details
Course Content
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A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

Prerequisites

This course has no prerequisites.

What Will You Learn

This course is proposed to acquaint you:

With the knowledge of the behaviour of organisations in different market situations
To build up strategies and maintain customer base
To know about the design of an effective organisation who can grow and compete in different

Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

Course Content

An Overview of Customer Strategy

An Introduction to Customer Strategy
Significance of Customer Loyalty
Various kinds of Switching Costs
Customer Value and Switching
Describing Old Dealers and Customers
How to get new Suppliers?
Maintaining your Customer Base Asset Mobility
Oligopoly
Cournot and Bertrand
Strategic Complements and Substitutes lecture
Capacity Competition
Competition and Financial Condition

How to keep business clean?

An Introduction
Explanations for Competition Policy
Knowledge of Instruments used
Define Cartel Agreements
What are the factors Favouring Cartels?
Describing Markets and Measuring Market Power
What are the Forms of Market Forclosure?

How to increase returns?

An Introduction
Network Goods
An Overview of Network Effects I: Direct Network Effects
An Introduction to Network Effects II: Indirect Network Effects
Summary of Market Structure in Network Industries
Frugality of Scale
Diseconomies of Scale & Scope

Strategies in Network Markets

An Introduction
Achieving Critical Mass
Raising Attention and Downsizing Perceived Risks
Plans in Standardisation
Expressive the Target Market
Planned Pricing

How to get growth with partners?

An Introduction
What are Trends and Differences?
Goals for Partners and Buyers
Pre-Merger Deliberations
Merger Control
Post-Merger Mixing
Position and Differentiation
Complementarities in policies within the firm

Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc.

These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.

Competitive Strategy Fundamentals Enquiry

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About Reading

Located in Berkshire, Reading is a large and historically significant town. It was an important center of trade as well as religion in the medieval period. The Reading Abbey, still has its 12th century abbey gateway and significant ruins intact. Due to the English Civil War the town was damaged severely, causing a significant loss in trade. Reading also played an important role in the Revolution of 1688. It is where the revolution's only significant military action was took place. The Great Western Railway , the brewing business, baking and seed growing all happened in 19th century. Now,Reading boasts of being a major commercial centre, that involves information technology and insurance. Reading has, despite its nearness to London, a net inward traveler flow.

Reading came up as a settlement way back in the 8th century. It had become the largest town in Berkshire by 1525 and had a population of around 5000 in the early 17th Century. It was in the 18th century that major iron works in the town came up and the city saw the growth of the brewing business for which Reading is known till date. It was in the 19th century that Reading saw the growth of manufacturing business also.

Economy

Reading is a vital commercial centre in the Thames Valley and Southern England. It is home to the headquarters of many British companies and UK offices of foreign multinationals. It is also a major retail centre. Daily Reading has an inflow of 30,000 commuters as compared to 24,000 departures. Large companies such as Microsoft and Oracle have their headquarters in Reading. Other businesses in Reading are Prudential, PepsiCo and Wrigley. In 2007, an independent poll placed Reading 16th in a league table of best performing retail centres in the UK.

Culture

Reading is known for its Reading Beer Festival which was first held in 1994 and is now known to be one of the largest beer festivals in the UK. It takes place at King's Meadow for the five days immediately preceding the May Day bank holiday every year. Reading Pride also takes place at Reading, an annual LGBTA festival in Kings Meadow.

Museums

The Museum of Reading contains galleries that showcase the history of Reading . The museum is also home to the excavations of Calleva Atrebatum. It also houses a full-size replica of the Bayeux Tapestry, an art collection, and galleries relating to Huntley and Palmers.

Located in East Reading, The Museum of English Rural Life,is dedicated to the changing face of rural England. It also has collections of public value. It is not only owned but also managed by the University of Reading. The Ure Museum of Greek Archaeology, the Cole Musum of Zoology and the Harris Botanic Gardens are also under the same management. All these museums can be found on the university's Whiteknights Campus.

There is also a small Riverside Museum at Blake's Lock which tells one about Reading's two rivers, the Thames and the Kennet. The Museum of Berkshire Aviation houses a collection of aircraft and other aviation accessories.