A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

  • It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
  • It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

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Prerequisites

This course has no prerequisites.

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What Will You Learn

This course is proposed to acquaint you:

  • With the knowledge of the behaviour of organisations in different market situations
  • To build up strategies and maintain customer base
  • To know about the design of an effective organisation who can grow and compete in different
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  Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

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  Course Content

An Overview of Customer Strategy

  • An Introduction to Customer Strategy
  • Significance of Customer Loyalty
  • Various kinds of Switching Costs
  • Customer Value and Switching
  • Describing Old Dealers and Customers
  • How to get new Suppliers?
  • Maintaining your Customer Base Asset Mobility
  • Oligopoly
  • Cournot and Bertrand
  • Strategic Complements and Substitutes lecture
  • Capacity Competition
  • Competition and Financial Condition

How to keep business clean?

  • An Introduction
  • Explanations for Competition Policy
  • Knowledge of Instruments used
  • Define Cartel Agreements
  • What are the factors Favouring Cartels?
  • Describing Markets and Measuring Market Power
  • What are the Forms of Market Forclosure?

How to increase returns?

  • An Introduction
  • Network Goods
  • An Overview of Network Effects I: Direct Network Effects
  • An Introduction to Network Effects II: Indirect Network Effects
  • Summary of Market Structure in Network Industries
  • Frugality of Scale
  • Diseconomies of Scale & Scope

Strategies in Network Markets

  • An Introduction
  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Plans in Standardisation
  • Expressive the Target Market
  • Planned Pricing

How to get growth with partners?

  • An Introduction
  • What are Trends and Differences?
  • Goals for Partners and Buyers
  • Pre-Merger Deliberations
  • Merger Control
  • Post-Merger Mixing
  • Position and Differentiation
  • Complementarities in policies within the firm
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Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

  1. Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

  1. Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

  1. Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

  1. Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc. 

 These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.



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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Bracknell

Bracknell is located in the Borough of Bracknell Forest in England. This town is situated at 11 miles to East of Reading and  9 miles south of Maidenhead. It has 77,256 population. It is bounded by Swinley Woods and Crowthorne Woods on the east. It has covered regions of local outlying areas.

Geography:

The town has areas in the parishes of Winkfield and Easthampstead. It is situated at the north of railway station. Peel Centre has ten pin bowling complex and multi-screen cinema. There are many housing conurbations of changing dates.

The former RAF Staff College buildings in Harman’s Water was part of the Joint Services Command and Staff College. This site is now, as of 2008, being improved for covering by Wimpey, with a projected 730 houses on the college's previous site. The southwestern corner of the town vestiges rural around East Hampstead Park and the wooded Yew Tree Corner.

Transport:

The city of Bracknell has two railway places (Bracknell and Martins). Heron constructed by the London and South Western Railway. The city has good road links. This is situated at the end of the A329 and lies midway between Junction 3 of the M3 and Junction 10 of the M4 motorways. A planned motorway connection between the M3. It would have approved to the west of the town Centre, but only the unit that is now the A329 (M) and the A3290 was constructed.

Sport:

Bracknell Town are memberships of the Hellenic Football League. Premier Division and play their home matches at Larges Lane. The Bracknell Bees Ice Hockey Club are previous national winners, who currently play in the English Premier League. The Bracknell Blazers are the 2009 BBF National League champions. The town is also signified by teams playing rugby, Bracknell RFC hockey and cricket.

The town has a large leisure centre, which includes swimming and athletics, amenities. The John Nike Leisure Sports Complex houses a dry ski slope and an ice rink.

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