A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

  • It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
  • It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

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Prerequisites

This course has no prerequisites.

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What Will You Learn

This course is proposed to acquaint you:

  • With the knowledge of the behaviour of organisations in different market situations
  • To build up strategies and maintain customer base
  • To know about the design of an effective organisation who can grow and compete in different
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  Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

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  Course Content

An Overview of Customer Strategy

  • An Introduction to Customer Strategy
  • Significance of Customer Loyalty
  • Various kinds of Switching Costs
  • Customer Value and Switching
  • Describing Old Dealers and Customers
  • How to get new Suppliers?
  • Maintaining your Customer Base Asset Mobility
  • Oligopoly
  • Cournot and Bertrand
  • Strategic Complements and Substitutes lecture
  • Capacity Competition
  • Competition and Financial Condition

How to keep business clean?

  • An Introduction
  • Explanations for Competition Policy
  • Knowledge of Instruments used
  • Define Cartel Agreements
  • What are the factors Favouring Cartels?
  • Describing Markets and Measuring Market Power
  • What are the Forms of Market Forclosure?

How to increase returns?

  • An Introduction
  • Network Goods
  • An Overview of Network Effects I: Direct Network Effects
  • An Introduction to Network Effects II: Indirect Network Effects
  • Summary of Market Structure in Network Industries
  • Frugality of Scale
  • Diseconomies of Scale & Scope

Strategies in Network Markets

  • An Introduction
  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Plans in Standardisation
  • Expressive the Target Market
  • Planned Pricing

How to get growth with partners?

  • An Introduction
  • What are Trends and Differences?
  • Goals for Partners and Buyers
  • Pre-Merger Deliberations
  • Merger Control
  • Post-Merger Mixing
  • Position and Differentiation
  • Complementarities in policies within the firm
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Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

  1. Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

  1. Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

  1. Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

  1. Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc. 

 These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.



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About Warwick

Warwick is the region urban of Warwickshire, England. The town dishonesties upon the River Avon, 11 miles (18 km) south of Coventry and fair west of Lamington Spa and Whitnash with which it is touched. At the 2011 United Kingdom review, it had a populace of 31,345.

There was human action at Warwick as early as the Neolithic period, and continuous occupancy since the 6th century. It was a Saxon burh in the 9th century, Warwick Castle was recognised in 1068 as part of the Norman conquest of England. Warwick School rights to be the eldest boys' school in the country. The earldom of Warwick was formed in 1088, and the early restrained the town in the feudal period and constructed city walls, of which Eastgate and Westgate endure. The castle industrial into a stone stronghold and then a country house and is today a general tourist attraction.

Governance:

Population growth has led to Warwick flattering combined to its larger neighbouring town Lamington Spa with which its procedures a small city. The two cities are now along with Kenilworth and Whitnash. These are managed as part of Warwick District. Warwickshire County Council leftovers based in Warwick itself.

Warwick is signified in Parliament as part of the Warwick and Leamington electorate. It has been detained by the Conservative Party since the 2010 general election; since then, Chris White has been the constituency's Member of Assembly. From the 1945 general election until 1997 the electorate elected a Traditional MP. In 1997 a Labour MP was chosen and retained the seat until 2010 when White was chosen.

 

Geography:

Antiquarian William Dugdale wrote in the 17th century that Warwick was stand up upon a rocky climb from every side, and in a dry and fertile soil, consuming rich and pleasant fields on the south part and woodland on the north. Two issues have pretentious Warwick's constructed environment: the Great Fire of 1694 and the lack of industrialisation. The fire demolished much of the town, and the next transformation was mainly in one style. In the 19th century, when other cities were fast rising during the Industrial Rebellion, Warwick did not know the same development. Part of the reason Warwick did not grow as a centre of the industry was that the town did not lie on significant roads and the River Avon was not manoeuvrable as far as Warwick.

Culture:

Warwick crowds annual centenaries reaching from the Spoken Word to Classical and Modern Music to a Folk Festival and a Victorian Evening, detained in late November or early December. St. Mary's Church crowds a series of Early Music performances, and the Bridge House Theatre hosts the Music-in-Round performances. Warwick Chamber of Trade assistances to endorse the town for companies, inhabitants and traders. The city is also well-known for Warwick Castle, the building of which instigated in 1068. The city centre is also recognised for its significant building and covers a combination of Tudor and 17th-century buildings. In topical years several high-profile national and international businesses have set up large office developments in and around Warwick, notably National Grid plc. And IBM.

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