A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

  • It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
  • It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

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Prerequisites

This course has no prerequisites.

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What Will You Learn

This course is proposed to acquaint you:

  • With the knowledge of the behaviour of organisations in different market situations
  • To build up strategies and maintain customer base
  • To know about the design of an effective organisation who can grow and compete in different
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  Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

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  Course Content

An Overview of Customer Strategy

  • An Introduction to Customer Strategy
  • Significance of Customer Loyalty
  • Various kinds of Switching Costs
  • Customer Value and Switching
  • Describing Old Dealers and Customers
  • How to get new Suppliers?
  • Maintaining your Customer Base Asset Mobility
  • Oligopoly
  • Cournot and Bertrand
  • Strategic Complements and Substitutes lecture
  • Capacity Competition
  • Competition and Financial Condition

How to keep business clean?

  • An Introduction
  • Explanations for Competition Policy
  • Knowledge of Instruments used
  • Define Cartel Agreements
  • What are the factors Favouring Cartels?
  • Describing Markets and Measuring Market Power
  • What are the Forms of Market Forclosure?

How to increase returns?

  • An Introduction
  • Network Goods
  • An Overview of Network Effects I: Direct Network Effects
  • An Introduction to Network Effects II: Indirect Network Effects
  • Summary of Market Structure in Network Industries
  • Frugality of Scale
  • Diseconomies of Scale & Scope

Strategies in Network Markets

  • An Introduction
  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Plans in Standardisation
  • Expressive the Target Market
  • Planned Pricing

How to get growth with partners?

  • An Introduction
  • What are Trends and Differences?
  • Goals for Partners and Buyers
  • Pre-Merger Deliberations
  • Merger Control
  • Post-Merger Mixing
  • Position and Differentiation
  • Complementarities in policies within the firm
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Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

  1. Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

  1. Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

  1. Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

  1. Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc. 

 These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.



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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Wakefield

Wakefield

In West Yorkshire, England, Wakefield is located. Wakefield is on the River Calder and Pennines eastern edge. In 2001 Wakefield had a population of around 77,512. It increased for five Wakefield wards called East, North, South, West and Rural to 77,512 according to 2011 census. Wakefield is also dubbed as ‘ Merrie City’ in Middle Ages. John Leland in 1538 described it as ‘ A quick market town and large and meately large. It is also a well-served market of fish and flesh from sea and rivers so that vital is good and cheap there. Wakefield Battle took place in Wars of the Roses. Wakefield became a famous centre for wool and a market town. In the 18th century, Wakefield made a trade in corn and textiles. In 1888 parish church of Wakefield acquired Cathedral status. It also became a county town of West Riding of Yorkshire. It was the seat of West Riding County Council from 1889 till 1974.

History

Along with railroad, many streams and lakes also played a significant role in economic growth of Wakefield. There were many damn and around twenty mill sites that include fulling mills, gristmills and carding mills along these waterways. Due to this development growing population expanded in seven separate villages, East Wakefield, South Wakefield, North Wakefield, Burleyville Wakefield corner, Sanbornville and Union. Sanbornville villages are now the primary business centre in Wakefield. The new town hall was constructed in Sanbornville in 1895. From Lovell lake , ice was shipped and harvested by two companies with the help of 16 to 20 train carloads to Boston and beyond it every day. At the beginning of 1900’s railroading was to the extreme with 25 trains in and out of Sanbornville every day.

In 1911, due to fire various rail yard buildings burned and operations centre shifted to Dover. After the emergence of electrification, need for ice reduced. The Later popularity of automobiles further reduced the need for rail travel. Finally, in 1969, Snow train which was a passenger train, made its final run.

During Second half of 20th century, a major industry in Wakefield was the development of 11 lakes. Development of summer homes and services needed to be provided. This helped later to provide incomes to many Wakefield residents. It helped to retain the rural character of Wakefield for which Wakefield is known.

Education

Oldest school Surviving in Wakefield is Queen Elizabeth Grammar School, a boys school established in 1591 by Queen Elizabeth by Royal Charter. The original building is in Brook Street that is now the Elizabethan Gallery. In 1854, QEGS school was moved to Northgate. The school was administered by Governors of Wakefield Charities who also opened Wakefield Girls High School ( WGHS) located at Wentworth-street in 1878. Church of England opened National Schools that include St Mary’s in the 1840s and St Johns in 1861. Original St Austin’s Catholic School was opened in 1838. In 1846 Methodist School was opened on Thornhill Street. Eastmoor School previously Pinders Primary School is only opened by Education Act 1870 which is still open.

Wakefield College has origins in School of Art and Craft of 1868. It is today the primary provider of 6th form and further education in the area with around 10,00 part-time and 3000 full-time students. It has campuses in the surrounding towns as well as in the city. In 2007 Wakefield College and Wakefield City Council announced plans to create a University Centre of Wakefield but bid for funding failed in 2009. Other schools with sixth forms include QEGS, Cathedral High School which is now an Arts College for age 11 to 18 and Wakefield High Girls School.

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